Google launching automatic call extensions

Call extensions will automatically pull phone numbers featured on landing pages

Companies are able to add a phone number to their Google AdWords, allowing visitors and potential customers to call directly from the ad, whether from a computer or a mobile.
For businesses that want to provide a way for potential customers to easily contact them, this option takes several steps out of the process, since customers who are using a smartphone will be able to simply tap the “Call” button without the need to visit the contact page and copy the number and then dial.

Call extensions can increase click-through rates by 4-5% and you generally see positive results when using call extensions.

Having said that, not every client wants to promote their phone number for a variety of reasons including but not limited to: the client does not have enough staff to answer the phones, they simply can’t handle the volume of phone calls that might get generated, or it’s too costly to be answering phone calls when it’s easier to have visitors taking actions on their website like; buying a product or filling out a lead generation form for later follow-up.

Therefore every case must be studied on it’s own merit to ensure the best customer experience for your visitors

So get ready to receive more calls if you opt-in